The recent radio channel has reached a lot of listeners during the summer.
Lassi Hurskainen (left), Essi Unkuri and Matti Roth were a trio of hosting POP FM channel. Mikko Räsänen
The new commercial radio channel POP FM started in Finland in April.
According to listeners, the POP FM has become one of the five most listened commercial radio channels over half a year of history.
According to a national radio survey conducted by Finnpanel, the channel had 351,000 listeners per week during the measurement of June-August.
So in the summer months, Pop FM reached more listeners than Loop or Hitmix, for example. The channel started with Matti Roth, Essi Unkuri and Lassi Hurskainen. Later, Juuso Karikuusi, known as Herbalist, also started as the presenter.
Radio Nova, who reached 978,000 listeners per week, was held in June-August. The next most listeners were on Radio Suomipop, 708,000 a week.
In addition, the top five fit Radio Rock with its 543,000 weekly hearing and Iskelmä with 398,000 weekly hearing. On the fifth list, POP FM has only been operating for a short time.
Loop, genuine Iskelmä, Hitmix and NRJ have been left behind. Loop has had 338,000 listeners a week during the summer, 327,000 with a real hit, 318,000 Hitmix and 273,000 in NRJ.
-We are pleased that the new channel has attracted young people to the radio who are often said to consume other forms of audio instead of the traditional FM radio. This has been one of our goals from the outset – our intention is to keep radio viable for future generations. We will continue to develop the channel on the line of our choice, listening to the wishes of the audience with a sensitive ear, comments POP FM success of the channel’s Operations Director Cia -awake in the bulletin.
POP FM broadcasts started on 16 April. The channel received a license and a wide range of coverage released from Yle Speech.