On his Instagram account, Guillermo Moreno shared an unusual reel from the start of the presidential campaign. The renowned former Secretary of Commerce of Kirchnerism and current leader of the group Principles and Values launched his candidacy, with a view to next year’s presidential elections, using a video edited with AI that reverts to the film Matrix.
Just like the classic science fiction feature film starring Keanu Reeves and directed by the Wachowski sistersthe Peronist leader dressed as Neo’s character dodges the bullets of two antagonists. In this spot, unlike Mr. Smith in the saga, there are two boys dressed in the identified T-shirt of libertarian and progressive who shoot against the Peronist leader.
From his first steps within orthodox Justicialism to becoming a political figure outside of traditional Peronism, Dark He consolidated his own discourse based on economic nationalism and criticism of the models that, according to him, stopped representing the original doctrine of Juan Domingo Perón. In media statements, the former official considered that the management of Alberto Fernandez He had abandoned the doctrinal core for currents that he defined as social democratic and progressive.
This distancing was the spark that motivated the founding of Principles and Values on October 17, 2020with the intention of “offering a doctrinal option within the movement.” This political redefinition led Moreno to present his space in the presidential elections of 2023where he headed a presidential ticket—although without managing to surpass the 1.5% threshold in the primaries—and since then he has been using that platform to articulate his criticism of the current political landscape.
In economic matters, the leader proposes a firm approach to production nationalismcentered on reindustrialization and import substitution to achieve independence from external markets, rejecting both orthodox fiscal adjustment policies and liberal recipes that, in their vision, deepen the recession. In recent statements he stated that the government’s proposals “It is not going to lead us to a recession, but to a depression” for its focus on cutting public spending without strengthening revenue collection.
This criticism is complemented by a discourse that seeks to reposition the role of the State as the engine of productive activity and employment, and that rejects what he calls “globalization” in favor of an intelligent insertion of Argentina into the world economy. In his opinion, doctrinal Peronism is the only one that can promote “national unity” centered on social justice, work and industry.
In interviews and party events he has drawn timelines of the electoral dispute, and that, with a view to 2027his project “is not secondary, but central.” One of his most significant statements in this sense points to his participation: “2027 is obvious”suggesting a political intention to contest the Casa Rosada again with his proposal and his vision of Peronism.
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