The Bypias clothing brand from Porvoo and its founder are criticized for several reasons.
Outi Pyy, who was particularly influential in the fashion industry, has had a long career working with issues of responsibility. Petteri Paalasmaa
Finnish clothing entrepreneur Pia Erlund is the subject of serious allegations. He is blamed for the bad working atmosphere at the workplace, Erlund’s perceived inappropriate leadership style, the origin of the products and the misleading marketing of the Bypias brand. Erlund has refuted the claims to various media.
Responsibility influencer Outi Pyy has taken a stand on the matter on his own social media channels.
If the publication is not visible, you can view it from here.
Pyy wrote this in his publication.
If a brand orders its products directly from the factory catalog and only prints its own logo and product label on them, then you cannot tell customers that “designed in Finland / location X”. Or that someone from your team is a “designer”. Stop stretching the truth like this. Fortunately, most of the entrepreneurs I know have morals. And they don’t even want to “succeed” if that time requires this kind of screwing up. This is what these faggots don’t understand.
In addition, Pyy wrote a longer opinion on the matter on his Linkedin channel. In it, he criticized Erlund and other unnamed domestic fashion brands for misleading marketing regarding the origin of clothes and products and the role of the designer.
If your brand orders its products directly from the factory catalog and only prints its own logo and product label on them, then you cannot tell customers that “designed in Finland / location X”.
Outi Pyy’s Linkedin publication can be read in its entirety from here.
