The speculation surrounding the British designer Jonathan Anderson and his possible resignation from the creative direction of the traditional house Loewe is becoming more intense. These rumors, which have been circulating throughout December 2024, have recently received new fuel. There is new speculation about a creative duo who currently work for another well-known fashion brand and are seen as potential successors at the top of the Loewe design department.
These developments come against the backdrop of an eventful end to 2024 that has permanently changed the global fashion scene. Amid this dynamic, rumors surrounding Anderson’s possible departure from Loewe are once again coming into focus. Since taking office in 2013, he has fundamentally revitalized the codes and value of the Spanish brand. His visionary work has been recognized worldwide, not least through his first collection for Loewe, which he presented in September 2014 as part of Paris Fashion Week.
New challenges for Anderson?
Despite his successes, Anderson seems open to new challenges. Speculation that he might leave Loewe and the LVMH group to devote himself entirely to his JW Anderson brand has been denied, but persists. What’s interesting is the rumor that Anderson might end his collaboration with LVMH and instead partner with Fast Retailing, the parent company of Uniqlo – a brand for which he is already designing a separate collection.
At the same time, it is rumored that Anderson could move to Dior within the LVMH empire, replacing either Maria Grazia Chiuri as head of women’s collections or Kim Jones as creative director of men’s collections. It remains unclear whether such a move would result from a strategic decision by LVMH to empower Dior with Anderson’s creative vision, or whether the designer himself is seeking greater recognition and influence. The upcoming extension of Anderson’s contract, which expires in 2025, is likely to play a decisive role.
Loewe is missing from the 2025 Paris Men’s Fashion Week calendar
Another indication of possible changes is Loewe’s absence from the calendar of the Paris Men’s Fashion Week in January 2025 – an unusual step that will not be compensated for by participation in the fashion weeks in Milan or London. Anderson’s own brand, JW Anderson, is also missing from the provisional London Fashion Week calendar. These developments are fueling speculation about an impending turning point in Anderson’s career.
Should there actually be a complete break between Anderson and LVMH, the company would have to justify the loss of one of its most influential creatives to its shareholders – at a time when LVMH’s sales figures are declining.
Lucie and Luke Meier as potential successors at Loewe
Another rumor electrifying the industry is the possible appointment of Lucie and Luke Meier as Loewe’s new creative directors. The couple, who have been responsible for Jil Sander’s creative direction since 2017, are considered potential successors to Anderson, according to reports in Italian and French fashion publications.
These changes could become official from May 2025 – after the presentation of the Dior Cruise 2026 collection in Rome on May 27, which could be considered a farewell performance for Maria Grazia Chiuri. Whether these far-reaching changes come true remains to be seen. One thing is certain: the fashion world remains in flux, and the coming months could be groundbreaking for Loewe and Anderson alike.