Sprinkle supermarkets with discount promotions, but how do you really benefit? ‘Just heroin, after high reality comes’

Now that supermarkets from the Consumers’ Association are no longer allowed to say that they are ‘the cheapest’, the margins to advertise are very narrow. Some stores ignore the heart cry to tell the full truth to their boots. “We base our claims on external price polls. Recently on a test by the Consumers’ Association,” says an Aldi spokesperson.

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