The Dutch lingerie chain Hunkemöller changes the owner again after three years.
The investment company Redwood Capital Management takes over the ownership of Parcom and Opportunity Partners at a time when Hunkemöller is in the middle of a transformation program. But who is behind Redwood Capital Management, the new owner of Hunkemöller?
Redwood Capital Management, LLC, was founded in 2000 by Jonathan Kolatch. The US company is now managed by Chief Executive Officer and Chief Investment Officer Ruben Klikberg, who has been working at Redwood Capital Management since 2005 and has climbed the career ladder from his role in analysts to CEO and CIO. Redwood Capital Management describes itself as an “alternative investment company”. The company manages assets of around ten billion US dollars and invests in various industries and regions through various strategies and funds. The investment company has experience with consumer goods brands and supports brands with strategic investments and operational improvements.
Redwood Capital Management often searches for investment opportunities for companies that are faced with market faults, company -specific problems or complex situations that can potentially achieve significant returns. The investment company focuses on “distributed DeBt” – which refers to debts of companies that are in financial difficulties and have a high risk of failure. These companies are therefore sold at a much lower price than originally agreed, since there is a risk that the company will not repay the full amount.
Redwood Capital Management: This is the new owner of Hunkemöller
Hunkemöller is currently in a transition phase, which makes the lingerie chain interesting for the US investment company. Redwood Capital Management writes in the press release on the new ownership of being obliged to grow the long -term growth of Hunkemöller. Together with the management team, the company will invest in the strategic vision of the Dutch brand. The strengthening of the brand positioning is the top priority, which includes improvements in the omnichannel strategy, the optimization of the inpatient shopping experience, the expansion into new markets and strengthening the wholesale business. Redwood Capital Management was likely to acquire Hunkemöller at a lower price, with the aim of restructuring the company and then making an investment with a profit.
Before taking over the full property, Redwood Capital Management was involved in an “uptower transaction” with Hunkemöller in June 2024, PitchBook writes. This transaction includes the provision of new funds in exchange for a larger position in the company’s debt structure. This often happens in advance of a larger investment or a takeover.
In addition to Hunkemöller, the US investment company has also been the owner of the VF Corporation’s professional clothing division since April 2021, which includes Red Cape, Bulwark, Workries and Walls, as can be seen from a press release at that time. VF Corporation sold the work-clothing division to concentrate on consumer and retail-oriented brands. Redwood Capital Management used his expertise to accompany the brands into the next growth phase.
This article was used with digital tools translated.
Fashionunited uses artificial intelligence to accelerate the translation of articles and improve the end result. They help us make the international reporting of fashionunited a German -speaking readership quickly and comprehensively accessible. Articles that have been translated using AI-based tools are read and carefully edited by our editor: Correcting inside before they are published. If you have any questions or comments, please contact me by email to [email protected]