The Austrian company Swarovski Crystal Business recorded sales growth from six percent to 1.9 billion euros in 2024. The deadline was December 31, 2024.
Growth driver was the jewelry area, which grew by nine percent and thus three times as strong as the general market, according to the company in a press release. All regions contributed to the growth, led by Europe, where sales could be increased by eleven percent, followed by America with ten percent and Asia with three percent.
The turnover of Swarovski Created Diamonds – these are diamonds bred in the laboratory – has more than doubled compared to the previous year, the company continued without giving more precise numbers.
Thanks to a higher operational performance and cost discipline of the family company, EBITDA rose by 14 percent to a “completely positive operational profit”, it continues.
“In 2025, instability in our business environment probably remains,” said CEO Alexis Nasard. “While we are celebrating our 130th anniversary, we will continue to focus on the disciplined implementation of our strategy, with a persistent focus on outstanding creativity, strategic investments and financial discipline.”
The company’s strategic goals include strengthening the brand’s luxury character and the continuous rejuvenation of the target group. The Swarovski X Ariana Grande Capsule Collection recently was presented, a prime example of the position of the brand in the area of pop luxury.