Live streaming imposed a new dynamic in the media. The lack of editing, the pressure to generate content and the immediacy of generating situations that in other formats would be impossible. The protagonists of these channels are exposed without filter and the repercussions can be immediate. The case of Eial Moldavsky on the Olga channel is an example of the risks of this system.
Moldavsky told details of an alleged romance with Lali Espósito, ventilating intimacies that finally turned out to be false since the episode reported did not exist.
The statement went viral and generated a massive rejection on social networks. The public’s reaction forced the humorist to apologize. He said he had made a mistake and recognized the seriousness of the matter. Migue Granados, founder of Olga, also intervened. He called Espósito to apologize and expressed his discomfort. He affirmed that what happened generated shame and that his partner had been wrong. The singer did not mention Moldavsky, but in an interview she talked about digital culture and the management of public apologies. He differentiated between genuine repentance and the need to stop the negative reaction.
It is not the first time that the Olga channel faces this type of episodes. In another transmission, Tomás “Toto” Kirzner, son of Adrián Suar and Araceli González, made a sketch on a living manger. Parody generated criticism and accusations of lack of respect for religious symbols. Kirzner defended his decision and said it was humor. He admitted that he knew there would be adverse reactions. The discussion put the lack of regulation in streaming and the absence of filters in live content evidenced again.
The Neura channel also faced a controversy. In its “Neura Delayed Knight” program, a black humor joke on cancer and pedophilia was broadcast. The reaction was immediate. The driver, Sergio “Tronco” Figliulo, apologized and the program was canceled. Alejandro Fantino, partner of the platform, took measures to avoid new similar episodes.
Streaming format requires constant content. The pressure to maintain public attention leads drivers to expose personal situations and opinions without filter. A similar episode happened with the journalist Ari Paluch, who on the Rock and Pop radio said he would give “Burunda” to the announcer of the program, “to take advantage of her.” The radio is also transmitted by streaming, which made the video cut viral. This is a new problem for radios, which have greater viralization than before.
Another problem is the exposure of third parties without their consent. In the case of Moldavsky, the conflict was that he invented a story. The apologies do not always manage to reverse the damage. In traditional media, errors can be corrected before air. In streaming, the statements are registered and are viralized in seconds. Asking apologies becoming an obligatory step, but does not guarantee that the public accepts it.
The streaming business model is based on the interaction with the audience. Live comments, instantaneous reactions and engagement level generate a different dynamic. The need to maintain attention leads to content creators to seek controversy. In many cases, the limits intersect with the intention of generating impact. The scandal becomes a marketing tool, which reinforces the logic of immediacy and lack of control.
The viralization of non -filter content generates situations that affect both creators and those involved. The errors are exposed without the possibility of correction and the apologies do not reach. The audiences also play a key role in the dissemination of content, since they are the ones that determine what topics are viral and which are forgotten. The challenge is to find a balance between freedom of expression and the responsibility of those who produce content for a mass audience. The lack of filters will continue to be a central characteristic of the Straming format, but the cost of errors may be increasing. Content creators will continue to differentiate themselves in an ecosystem where controversy is a constant resource and immediate viralization imposes new rules of the game.
By rn
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