THEMmaginate a world in which, every important decision that concerns you is taken without you. Where others choose what you wear, how you live and where you can go. This is the reality of millions of people with disabilitiesoften forced to observe only the world to change around them, without being able to influence that change in any way. And it is precisely against this exclusion that The new Coordown campaign is thrown“No decisions with US”, or “no decision without us”.
“No decisions with Us”: the disruptive message
On the occasion of the World Day Day Down Syndrome, which is celebrated on March 21, Coordown aims straight at the heart of the problem: People with disabilities must be included in decision -making processes. But it is not just about participating in daily choices, how to wear or where to go; It is a request to be present in the places where the policies are drawn and the rules that govern their common life are defined. “No decisions with us”, is a universal message: real inclusion cannot exist without listening to everyone’s voices.
A musical to tell the change
To support this campaign is a powerful and unexpected tool: An engaging and energy loaded musical. The story comes alive thanks to an extraordinary cast that includes actors and actresses with different forms of disability. Between them stands out, Caterina Scorsone, star of the series “Grey’s Anatomy” and mother of a girl with Down syndromewhich brings his commitment and personal sensitivity on stage. The song of the musical, written specifically for this campaign, transforms the request for inclusion into a celebration of diversitya party of participation. Mia Noelle Rodriguez, a 16 -year -old actress with Down syndrome, gives voice and soul to the project, accompanied by artists such as Blake Stadnik, Jahmai Davis and many others.
On the occasion of March 21, Coordown launches a universal campaign that promotes the right of people with disabilities to participate in decision -making processes (Getty)
Inclusion means active participation
Coordown wants to unhinge a system that too often leaves people with disabilities outside the rooms where you decide. The message is strong: It is not enough to adapt the world from above to make it accessible; It is essential to include those who live disability in decision -making processes. The campaign is aimed at a global audience, remembering that, according to the World Health Organization, about a billion people live with a disability, equal to 15% of the world population. The goal is not only to maintain the rights conquered with so much effort, but to take steps forward, ensuring that people with disabilities are an active part in the construction of a more right and inclusive society. This applies to every context: from school to work, from sport to housing policies. Coordown underlines that A really shared world can exist only when each individual has the right of speechregardless of one’s physical or intellectual skills.
A global movement
The Coordown campaign does not stop at the Italian borders. Thanks to the collaboration with international associations such as Down’s Syndrome Association UK, Global Down Syndrome Foundation and many others, The message amplifies, reaching people all over the world. The project is also supported by Italian realities such as Fondazione Cariplo, who has started an ambitious three -year program to support the autonomy of people with disabilities, through living projects and job placement initiatives.
Fashion, design and accessibility
This year the campaign, It has been enriched with an unpublished element: the collaboration with the Primark fashion brand. The adaptive clothing collectioncreated in collaboration with the stylist Victoria Jenkins, demonstrates how fashion can be inclusive without giving up design. Magnetic buttons, easy to use zips and openings designed for specific needs These are just some of the characteristics that make these clothes practical and innovative, designed for people with different disabilities.
“No decisions with US US”: a universal message
Until March 21, i Coordown social channels They will continue to share real stories, giving voice to people with disabilities and their families. And, the cry “No decision without us“, He will resonate strong: because it is not only a claim, but a promise of commitment to build a world where everyone can feel part of the change. The campaign recalls that inclusion is not just an ideal goal, but a concrete necessity for a society that wants to be really human.
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