On the occasion of the International Women’s Day, the Zweibrücken Fashion Outlet Female Empowerment celebrated in all its facets. The three -day discover Your Shine Event from March 6th to 8th offered visitors a rousing experience with inspiring stories, strong brand partnerships and an exclusive talk with brand ambassador Rebecca Mir. At the same time, the event marked the culmination of the cooperation with the About Us Festival, in which extraordinary women were honored for their courage, creativity and social commitment. The Zweibrücken Fashion Outlet chose five of these local heroines and the founder of the festival, Eva Lorentz, on the faces of the Discover Your Shine campaign. As part of the event, the impressive success stories were now shared and celebrated with the audience.
“Discover Your Shine gives women a stage to share their inspiring success stories and to encourage others,” explains Uli Nölkensmeier, Center Director of Zweibrücken Fashion Outlets. “This event would not have been possible without the close cooperation with our premium partners. Their commitment and unique services have made it something special and showed how valuable strong partnerships are for common success. ”
A festival of strength, beauty and inspiration
A highlight of the event was the top -class panel talk with moderator Rebecca Mir. In a stimulating conversation, she spoke to the Local Heroes about women’s power, challenges and success. In the interview, Eva Lorentz, Monika Frenger, Madeleine Adam, Louisa Schlang, Claudia Windhagen and Christina Milanese gave insights into brave new beginnings, the struggle for reconciliation of work and family as well as the realization in male -dominated industries. Together, the role models took a look into the future and discussed how commitment and solidarity can achieve a sustainable change in society. In addition to the topics related to empowerment and equality, the guests expected a varied supporting program. In an inviting Feel Good Lounge, everything revolved around “inner and external beauty” with exclusive offers from various premium brands. Whether a professional make-up styling by The Cosmetics Company, a pampering hand massage at L’Occitane, soothing applications of Kneipp or exciting profit campaigns at L’Oréal-the numerous beauty stations invite you to relax, feel good and refuel.
In addition, Estella offered exclusive sleep advice, while Tefal Haarstyling products were tested. The twin and WMF with healthy food tastings and innovative product demonstrations provided culinary surprises.
The artist Tetiana Devichenska achieved a unique art event with her live painting. Over the three event days, she created an impressive work of art for
Topic female empowerment. In doing so, she integrated interactive elements and invited visitors to incorporate their personal thoughts and terms. Another place of inspiration was the reading lounge, which inspired with a curated book exhibition. The selection presented captivating stories of great women-a mix of business inspiration, social reflection, historical perspectives and modern approaches. The books illuminated the balance between fashion, style and
The discover Your Shine Event was accompanied by atmospheric sounds of the talented Djane Fräulein Else. As a trained social worker and mother of twins, she embodies empowerment and music in harmonious harmony and made the Zweibrücken Fashion Outlet the lively meeting point for female empowerment.