H&M cooperates with Magda Butrym

H&M introduced Magda Butrym as the next cooperation partner.

The Polish designer worked with the Swedish fashion giant on a collection of women’s fashion, accessories and jewelry, which will be launched on April 24, H&M announced on Friday.

The collection sees the collection “as an opportunity to invite people into our world – and to celebrate femininity and flower”. “Each piece wears its own Slavic romantic character and is also a tribute to the history of our brand,” she added.

The upcoming line entitled Feminity in Bloom is intended to emphasize Butrym’s origin and at the same time symbolize femininity – especially through the rose as a central motive.

While the collaboration for Butrym marks the ten-year anniversary of their brand of the same name, it builds on the twenty-year tradition of the designers: Inner partnerships from H&M, including sizes such as Moschino, Karl Lagerfeld and Balmain.

For your own line with H&M, BURMM uses the archive of your brand to inspire certain designs. She combines tailor art with wide shoulders, oversize coats and lush floral motifs.

The key pieces already described by H&M include a red ruffle dress, a crochet tip dress and a Burgundy -colored leather coat that contribute to the characteristic color palette in pink and red.

“We are very happy to invite people in Magda’s powerful and poetic world,” says Ann-Sofie Johansson, chief designer of H&M. The collection is full of vitality and joy and speaks for Magda’s extraordinary ability to interpret contemporary femininity in rich and unique ways. “