After more than ten years
New York ended cooperation with the Lions
28.02.2025 – 5:08 p.m.Reading time: 2 min.
After more than ten years, it is over: the Braunschweig Lions and main sponsor New Yorker go separate paths after the 2025 season. That means change.
The fashion company New York has been firmly connected to the Braunschweig Lions for more than ten years. It was not for nothing that the Lion City of American Football was named after the group. But that will soon be over.
As the Lions announced on Friday, the main and name sponsor and partner ended the commitment to the Braunschweigen at the end of the 2025 season.
The cooperation included twelve German championships and six international titles. “Without the support of New York over the many decades, these successes would not have been possible,” the Lions write in their press release. Thanks to the label, one of the most successful American football teams in Europe have also developed.
The New York boss Friedrich Knapp, who died in November 2024, had played an important role in the collaboration. “Friedrich Knapp was an integral part of us as a person and a very important factor for well over 30 years,” said the Lions T-Online at the time. According to the “Braunschweiger Zeitung”, almost one million euros is said to have made the footballers available per season.
Even without the enormous support, the Lions want to continue to set up the team sustainably and successfully in the future, emphasizes Holger Fricke, board member GFL/competitive sport 1. FFC Braunschweig. “Our goal is to maintain the high standard that we have reached together with New York,” he says. You want to communicate details after the upcoming season.
Despite the major changes, the 2025 season remains “fully secured”, the Lions continues. Fricke adds: “We are proud to ensure stability in this special phase and to offer our fans the usual top level.” The cooperation with New York is “with great gratitude,” said Marco Drescher, chairman of the 1st FFC Braunschweig.