The Canadian Activewear brand Lululemon has appointed the seven-time Formula 1 world champion Lewis Hamilton as its latest brand ambassador.
From February 25th, Lululemon Hamilton will provide clothing and accessories for his training, recreation and lifestyle needs and at the same time work on future designs and global advocacy initiatives, said Lululemon on Monday.
“I am very happy to welcome Lewis as the latest brand ambassador to the Lululemon family. Lewis is a game changer in every respect. His tireless commitment to performance, well -being and social influence fits perfectly with the values for which we stand at Lululemon, ”said Nikki Neuburger, Chief Brand & Product Activation Officer from Lululemon. “We are thrilled to work with him to innovate, inspire and create positive changes together.”
As part of the new partnership, Hamilton will work with the teams for research and innovation, design and development of Lululemon on upcoming products. He will also cooperate with the Center for Social Impact of the brand and its global foundation, Mission 44, to “strengthen the next generation and create a fairer, more inclusive future”.
In his role as a brand ambassador, Hamilton is also part of Lululemon’s new “No Holding Back” campaign, which emphasizes the commitment and work behind successful training and at the same time presents the brand’s latest men’s clothing collection.
This article previously appeared on fashionunited.uk and was used with digital tools translated.
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