After the successful start last year, the Zweibrücken Fashion Outlet continues its cooperation with the Chamber of Commerce and Industry to promote young talents in store management in 2025. The certified training program was very well received by the premium stores, so that the center increased the number of sponsored places again this year. A total of 12 participants now have the opportunity to prepare for a management position in retail. At the end of further training, the graduates receive the recognized IHK certificate “StoreManager”, which opens up optimal career opportunities in the retail industry. “We are very happy about the positive feedback from the past year and see it confirmation of leading our commitment to the next round,” explains the Center Director of Zweibrücken Fashion Outlet, Uli Nölkensmeier, “Sustaining through the initiative is important to us To offer development opportunities and thereby strengthen our brand partnerships. ”
In terms of content, the practice -oriented program was also further developed in order to respond to the current market requirements and needs of the participants. In addition to leadership, success controlling and customer loyalty, the area of communication focuses more on the focus. An area that is becoming increasingly important and is considered a central success factor for further development in store management. The diverse group of participants, consisting of renowned national and international brands, underlines the attractiveness and relevance of the concept. For the first time this year, committed employees from the catering trade also take part. An additional profit for the Zweibrücken Fashion Outlet, which increasingly relies on the expansion of the gastronomy offer to continue to improve the visitor experience.