The Swedish clothing provider Björn Borg AB has completed the 2024 financial year with sales plus.
The total turnover was 989.7 million Swedish crowns (around 88.6 million euros). Thanks to an increase of 13.5 percent, the company recorded this sales in current exchange rates. During sales in the financial year, the profit fell after taxes. It declined by 4.4 percent and was 72.7 million euros.
Björn Borg from achieves most of his turnover in the home country of Sweden. The results have risen sharply here in the financial year (plus 15 percent). After Sweden, the Netherlands is the highest sales market, as can be seen from the annual report. In the Netherlands, Björn Borg was able to increase eleven percent from his turnover in 2024. Germany is mentioned as a strategic focus market and has growth of 21 percent. This is attributed to the distribution of the products for larger retailers.
In the same report, the Swedish fashion company also reports on the results of the fourth quarter. During this period, sales growth of 18.7 percent was achieved with sales of 234.6 million Swedish crowns.
“Our growth in this quarter was supported by all product areas, with a particularly strong development in our two strategic areas of focus: shoes with a plus of 57 percent and sportswear with an increase of 44 percent,” said CEO Henrik Bunge.
This article was used with digital tools translated.
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