McLaren and Williams presented their new cars for the 2025 Formula 1 season on Thursday and Friday, but not yet the new paintings. This had less to do with the fact that you wanted to hide technical details with camouflage effects – but simply with the specifications on the partula 1.
On February 18, next Tuesday, the joint launch event of all ten teams will take place in the O2-Arena in London, which Formula 1 organizes for the first time in this form.
And to ensure that something new is really offered there, Formula 1 agreed with the teams that the final painting may only be shown in London.
McLaren and Williams were forced to drive alternative paints at their respective Shakedowns in Silverstone in order not to break the agreement with Formula 1 – although from a team view it would probably have even been more sensible to show the right design and not one to apply expensive interim slackening.
Because classic tests or shakedowns have actually been prohibited in Formula 1 for years. However, exceptions are allowed to produce film and photo recordings for partners, sponsors and media. With strict kilometer limitation and demo tires that have little to do with the pirellis for the racing weekends.
No violation of the Formula 1 agreement
While McLaren showed an interim slack in an orange-black color scheme on Thursday, but without sponsor logos, the sponsors of the 2025 season were already on Williams because of course you wanted to stage the new title sponsor with the software company Atlassian on the film day.
The videos that the teams usually produce on their film days end up in the archives, which are also allowed to use media without a broadcast contract.
Due to this media distribution of the material, the visibility of the material recorded on film days is enormous, and so it is understandable that Williams absolutely wanted to have the sponsorship logos on the car, especially in view of the new partnership with Atlassian, without right -handing Liberty Media to push.
The sponsors’ logos are already at the Williams in the positions provided. But because the subsequent color scheme does not match the one that the team will show in London on Tuesday, this strictly does not constitute a violation of the agreement with Formula 1.