The Italian fashion group Moncler Spa has completed the 2024 financial year with a seven percent sales increase.
On Thursday evening, the group of companies announced that it was able to generate sales of EUR 3.11 billion in the completed financial year. This corresponds to an increase of seven percent in constant exchange rates compared to 2.98 billion euros in 2023. Adjusted to change exchange rate changes, the proceeds grew by four percent.
At the Group level, the operational profit (EBIT) achieved 916 million euros compared to 894 million euros in the previous year, which corresponds to a return return of 29.5 percent compared to 30 percent in 2023. This underlines the resistance of the company despite a challenging economic environment.
“In 2024, our group has achieved remarkable successes and proved to be resistant in a complex and volatile environment,” said Remo Ruffini, President and CEO of Moncler Spa, in the conference conference with media and analyst: inside after the results were published. “Both Moncler and Stone Island recorded a double-digit growth in the direct-to-consumer channel (DTC), which increased the corporate turnover to over 3.1 billion euros. At the same time, we were able to hold a solid EBIT margin of 29.5 percent-proof of the strength of our business model and our operational discipline. ”
Development of sales by Moncler and Stone Island
The sales of the Moncler brand amounted to EUR 2.71 billion in 2024 – an increase of eight percent (+5 percent for current exchange rates) compared to 2.57 billion euros in 2023. The fourth quarter in particular showed with growth of eight Percent a solid development, especially through the acceleration of the Direct-to-Consumer Canal (+9 percent compared to the previous year), despite difficult market conditions.
The turnover of the Stone Island label, which also belongs to the group, was 402 million euros in 2024, which corresponds to a decline of one percent (-2 percent for current exchange rates) compared to 411 million euros in 2023. In the fourth quarter, however, the brand was able to grow by ten percent, with growth in all regions. The DTC channel continued its solid double-digit growth course with +15 percent compared to the previous year, while the Wholesale Canal improved compared to the previous quarter.
Sales by regions
Moncler’s sales in Asia (including APAC, Japan and Korea) amounted to 1.38 billion euros in 2024, an increase of eleven percent compared to the previous year. In the fourth quarter, the region’s sales grew by eleven percent compared to the previous year and thus improved compared to the previous quarter. Solid two -digit growth in mainland china in particular – despite the challenging base of the comparison and difficult macroeconomic conditions.
The EMEA region generated 949 million euros in sales (+5 percent compared to 2023), while sales in America rose four percent to 379 million euros.
Inpatient trade continued to develop better than the online channel, the growth of which remained weak in the fourth quarter, but improved compared to the previous quarter. The sales of the shops, which had been open for at least twelve months, rose by three percent compared to 2023 in 2024.
The Wholesale Canal recorded sales of 375 million euros, a decline of seven percent compared to 2023. In the fourth quarter, the turnover of this channel also fell by seven percent, influenced by challenging market trends and measures to increase the quality of the sales network.
As of December 31, 2024, the Moncler monomarkt branch network 286 of its own retail stores-a net growth of a business compared to September 30, 2024 and 14 business compared to December 31, 2023. The new Bond Street includes the new locations in the fourth quarter in London and Boca Raton in Florida.
As of December 31, 2024, the monomarkt branch of Stone Island comprised a total of 90 own retail stores, a net growth of a business compared to September 30, 2024 and nine shops compared to December 31, 2023.
Dividend of 1.30 euros per share decided
Moncler Spa’s net profit was 640 million euros and thus increased by five percent compared to 612 million euros in 2023. The return on sales was 20.6 percent.
The net finance position amounted to 1.31 billion euros in liquid funds (1.03 billion euros on December 31, 2023), despite the distribution of dividends of 311 million euros. In the fourth quarter, the group generated sales of 1.24 billion euros, which corresponds to growth of eight percent compared to the same period last year. The brands Moncler and Stone Island generated 1.13 billion euros or 109 million euros in the fourth quarter.
The Board of Directors decided to distribute a dividend of 1.30 euros per share. Despite the still uncertain global macroeconomic environment, management is confident to be able to successfully react to the steadily changing market dynamics despite the still uncertain global macroeconomic environment.
Strategic orientation for 2025
In 2025, Moncler will continue to strengthen the three central dimensions of his brand of the same name – Moncler Grenoble, Moncler Collection and Moncler Genius. This should be done through unique events, targeted marketing initiatives and regional strategies. Moncler Grenoble, which stays particularly close to the brand DNA, will further highlight its combination of performance and style with special campaigns and a cross-season collection.
For Stone Island, the past year marked a turning point with the introduction of the “The Compass Inside” manifesto and the first global advertising campaign. In 2025, the label will further increase its global visibility and use targeted marketing strategies to address new target groups.
This article previously appeared on fashionunited.it and was used with digital tools translated.
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