The American shoe company Crocs Inc. also set new records in sales and results in the 2024 financial year. In the final quarter, the company was once again able to exceed its own forecasts and market expectations.
According to a announcement published on Thursday, the group turnover reached a height of $ 989.8 million in the fourth quarter (952.3 million euros) and thus exceeded the level of the same period of the previous year by 3.1 percent. Adjusted to change course changes, the proceeds grew by 3.8 percent. According to its own statements in North America, the company was able to exceed expectations and benefit from an acceleration of growth in China.
The operational result fell by 4.6 percent to $ 199.9 million, but the proven net profit rose by $ 45.5 percent to $ 368.9 million (354.9 million euros) thanks to positive tax effects.
The annual turnover increases by 3.5 percent thanks to solid growth in the crocs label
In the entire financial year, sales were $ 4.10 billion, which corresponded to growth by 3.5 percent (currency-adjusted +4.3 percent) compared to 2023. The plus owed the group to its core brand Crocs, whose revenues increased by 8.8 percent (currency-adjusted +9.8 percent) to $ 3.28 billion. The sales of the Heydude label, on the other hand, decreased by 13.2 percent to $ 824 million.
The group was able to improve its gross margin, but also had to record significantly higher sales community costs. The operational profit dropped by 1.4 percent to $ 1.02 billion. The net result was $ 950.1 million and thus exceeded the previous year’s level by 19.9 percent.
Management forecasts a decline in profits for 2025
Management was cautious for 2025. Sales growth of two to 2.5 percent is currently forecast. The basis is an expected plus of around 4.5 percent in the Crocs label, while Heydude’s revenue is expected to drop by seven to nine percent.
The company also expects results of results through negative currency effects and possible punitive tariffs. The profit per share that was adjusted for special effects, which was $ 13.17 last year, is expected to decrease slightly to $ 12.70 to $ 13.15.