Master lets the coffers ring
40 million deal: Leverkusen will probably get new suppliers
13.02.2025 – 12:38 p.m.Reading time: 2 min.
If you want to buy a leverkusen jersey in the future, you will probably have to do this with another brand. The German champion gets a new supplier.
The German champion will probably get a new sponsor: As reports the “Bild” newspaper, Bavaria Leverkusen will be equipped by New Balance from the coming season and ends the cooperation with the previous sponsor Castore.
According to the report, the new partnership should be officially announced before the Bundesliga top game against Bayern Munich (Saturday, 6.30 p.m. in the live ticker at T-Online). The deal is a financial hit for the factory club: around 40 million euros are to flow into the till.
In 2024, the sporting goods manufacturer from Boston achieved a record sales of $ 7.8 billion (around 7.5 billion euros) and is expected to be at Leverkusen for five years. According to the “BILD”, the club should receive around 7 million euros per season, with additional success premiums in titles and participation in the Champions League. This means that Leverkusen improves significantly compared to the previous contract with Castore, which only earned between 2 and 3 million euros annually.
Adidas was probably also in the race for the new supplier, but New Balance prevailed. An indication of this: At the end of January, the company had already signed the Frimpong Leverkusen professional Jeremie as a advertising point of view. The Dutch international is to collect around 20 million euros.
The contract with Castore, which originally ran until 2027, ends prematurely. The reason for this was delivery problems last summer. Due to the high demand, there were delays in the delivery of the jerseys that the club can get out of the contract prematurely. Castore is now under discussion as a possible successor to Nike at second division Hertha BSC.