Tante the news of the Beauty Agenda of February 2025. For the first time in Italy it arrives Sephoria, the event organized by Sephora to get to know the founders closely brands and immerse yourself in the colored world of the giant. Back Then the Rinascente Beauty Fair, with a large space for niche perfumery. And then, new faces of the Star System, new entry in the beauty, and some nice ideas to give yourself. Waiting for the beauty lent to the beauty.
The Beauty Agenda February 2025
Dior Homme in Piazza San Babila
A classic of the classics, who has been working for men for over twenty years, is renewed. And he reappears in a key corner of the city of Milan, Piazza San Babila. Dalm10 to February 16, a special Dior Homme newsstand presents the classic from the Ciore of Iris, reinterpreted by Francis Kurkdjian and a new campaign starring Robert Pattinson. A contemporary couture space where you can discover the complete male olfactory universe of the maison.
Sephoria, Sephora’s event, in Milan (at the end of March)
Tickets for 29 January are available “Sephoria”, the international event organized by Sephora which debuts for the first time in Milan, at The Mall in Porta Nuova, from 28 to 30 March. The Beauty Agenda of February 2025 remembers not losing tickets: the three days will be dedicated exclusively to beautywith a rich program that includes 35 brands, 4 service areas, masterclasses and private consultancy with founders and industry experts.
In a space of over 3000 square meters, Sephoria opens its doors for the first time in the Milanese city after Atlanta, Paris, Shanghai, Rio de Janeiro and Dubai: “This year, Sephoria chooses Milan as a European stage for the first time. We are excited to welcome our community in the first Italian edition of this highly anticipated beauty eventin a beauty funhouse that will allow the public to immerse yourself in our world and live our values ”he said Beyhan Figen, general manager of Sephora Italia.
The appointment is for March 28 from 18 to 21, on March 29 from 9 to 22.30 and 30 March from 10 to 20. The three days of the event will be divided into time slots lasting 3 hours and accessible via tickets that can be purchased online Only on Ticketone.
The Rinascente Beauty Fair – Fragrances Edition
After the success of a year ago, he returns The Rinascente Beauty Fair, the event dedicated to the world of beauty, from February 4 to March 10 will be dedicated to the world of fragrances. Among the protagonists, in the stores of Milan Duomo, Rome Tritone and Florence, there will be Occinatorio. For the occasion, the well -known Turin brand will sign the windows and interiors of the department stores, opportunity to make an olfactory journey to discover new brands and rare and unusual raw materials thanks to the Parfumtasting, olfactory glasses where you can savor all the notes of a creation.
During the month of February the self love will also be celebrated, Love towards oneself, a theme very dear to Oldfatorio, who for the occasion created the tote bags made by Linea Daria Decorated with funny phrases but still deep and capable of making smiling and reflecting.
Maison Margiela will also participate in La Rinascente Beauty Fair Fragrances Edition with the Replica collection. Within two pop ups that will appear to The Rinascente Duomo of Milan and Rome Tritonethe brand will host numerous initiatives. Under the Madonnina, The space will be dedicated to perfume Aphertteroon Delightthe eau de toilette Created by the perfumer Carlos Benaïm, which was inspired by a famous moment immortalized by Marcel Proust ne In search of the lost time. Not surprisingly, the Polaroid represented on the external pack of the fragrance depicts a Madeleine, a symbol of precious moments in which to stop and remember the fleeting moments of serenity.
In the space a real Parisian café will be recreated, Aphiternoon Delight Caféwhere it will be possible to immerse yourself in the world of fragrance, Savor delights inspired by its gourmand notes, sipping aromatic coffee and tasting delicate desserts. Not a simple cafeteria, but a celebration of sensory pleasure.
Guerlain Chez Rinascente
Not to be missed, in the context of Rinascente Beauty Fair, the corner Guerlain, space for immersive experiences and Made to Measure, designed to deepen the universe of Haute Parfumerie of the Maison.
The services? The Exclusive Haute Parfumerie Olfactory Consular, to discover their fragrance Art & La Matière led by the Guerlain Fragrance Expert. Available service (from Tuesday to Saturday from 10 to 19). A special Virtual Reality Experience will allow you to live an immersive experience through a viewer that will transport visitors to the creative universe of the Maison and in particular of the novelty Pêche Mirage. Last but not least, the customization service of the iconic bottles The Art & La Matière: it is possible to choose, according to your style, the color of the cord and the seal that decorate the neck of the bottle and the plate to be placed on the cap.
DM Markt, the #proprioio campaign
An ode to diversity, uniqueness, truly authentic beauty: M Decrey Markt, founded in Germany in 1973, one of the largest European commercial chains of personal and home care products, launches the #proprioio communication campaign , at the motto “Here I am, here I buy”.
It will be a fil rouge throughout the year of commercial launches: with #proprioioio, DM pays homage to the possibility of discovery, choice and freedom to live (and buy) according to your ideas and desires, in a wide range of products of Quality at access prices. In the stores, there is an assortment of over 15,000 products of commercial brands and their own brands, including 28 in-house products (including Balea, Dmbio, Alverde, Babylove, and Mivolis).
Benjamin Schneider CEO DM Italia says: «DM has always focused one’s philosophy on the person: customer, supplier or collaborator who is. This attention is celebrated by our new campaign and yes reflects in our vast and complete assortment, which allows anyone to find the right products to freely express their personality ».
Caudalie focuses on Kelly Rutheford
Premier Cru is the most famous skincare line of the Caudalie brand. Just subjected to reformulation. Result? A complete solution against all signs of age: wrinkles, spots and lack of volume. The merit is in the effectiveness of enhancement (of 128 times) of the activity of the Sirtuine, the proteins of longevity, thanks to the resveratrol of vine, capable of stimulating the Collagen production, hyaluronic acid and elastin.
Also, it was Introduced a new active by the Filler action, the pink wood extract, which acts on the volumes maintaining the density of the skin. The lymph extract of the screw is added, an anti-chemper 62 times more effective than vitamin C. The line consists of Premier cru la cream, Premier Cru The rich cream, Premier Cru The serum And Premier Cru The eye cream.
The choice of the new Gamma Ambassador, Kelly Rutherfordactress with timeless beauty and choice capable of perfectly embody the spirit of Caudalie and the line. For a beauty that does not touch.
Olfactory Series 1, the first collection of fragrances by Jil Sander arrives
Minimalist and unisex. These are the characteristics of the first fragrances that make up Olfactory Series 1, the first collection of perfumes signed by Jil Sander. Against the background of the aldehydes, the notes chosen are all natural, in a combination of nature and technology. The peculiarity? Each perfume consists of only three raw materials: aldehydes, alcohol derived from recycled carbon emissions and water.
The fragrances were created by five emerging noses under the guidance of the creative directors of Jil Sander, Lucie and Luke Meier. The suggestions are taken from personal memories, nature and family environments, places and objects.
The fragrances are six in all: Jil Sander Leaf, a green fragrance like a leaf and the Mediterranean gardens, Jil Sander Miel, who instead gives safety to the wearer. Jil Sander Black Tea to intense black tea, smoked and leafy while Jil Sander Earth, The perfume of the rain. In the end, Jil Sander Coffee It is the aroma of coffee in the morning and Jil Sander Smoke, The most mysterious creation. 
Nicholas Galitzine is the new Ambassador Emporio Armani
Posted by Variety in the ranking of the “10 actors to follow” in 2023, Nichola Galitzine is the new Global Ambassador of Stronger with you- parfum by Emporio Armani. Already protagonist alongside Anne Hathaway in The Idea of Youfirst video film, and with Julianne Moore in the Sky TV series Mary & George Out of spring, «Nicholas is an actor with great versatility. What makes me strike most is his profound, intense and magnetic gaze. I consider it the perfect man to embody the energy and strength of this fragranceHe said Giorgio Armani.
The same declaration of the actor was followed: «It is an absolute honor to represent the youth energy and the iconic style of the Emporio Armani fragrances. A spirit that finds full expression in the new Stroger with you parfum and in its message of unity and sharing, values that I feel deeply mine ».
The fragrance is perfect for embody the fascinating spirit and the liberating energy that arises from being together. Among the notes characterizing the chestnut, spiced vanilla and leather shades.
Espressoh launches the skincare
Espressohthe independent and Made in Italy brand by Beauty, founded in 2018 by Chiara Cascella, It expands with the launch of the first two skincare products. Star, the moisturizing face cream with 4% niacinamide and rice oil, light but rich in nutrients and antioxidants. And eye contour in pendant.
Will be available from Aprilon the brand e-commerce, at the Milan flagship store in via Donizetti 8 and selected dealers. No model in the country shooting: the protagonists will instead be about 100 members of the community who have tested and reviewed the preview product.
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