The Japanese designer Tomoaki Nagao, better known as the name Nigo, takes over the creative management of the Familymart retail chain.
Nigo, who is currently also creative chief of the Kenzo brand, which belongs to the French luxury goods group LVMH, will in future work in various areas with the Japanese Convenience Store operator, said Familyart on Wednesday.
“The partnership with Nigo, which attracts worldwide attention for its diverse creative activities, is for a family art, which is a ‘convenience store that accepts challenges!’ sees, very exciting, ”says Kensuke Hosomi, representative director at Familymart.
Among other things, Nigo is said to be active as a Creative Director of next generation and strategic product categories, as a supervisor for marketing campaigns and the development of future -oriented marketing. Together with employees from various family art departments, the first collaboration is to be created, which is expected to be presented in spring 2026.
“While Japan continues to attract worldwide attention, Convenience Stores (Konbini) embody the unique lifestyle and the culture of Japan best,” said Nigo. “Familymy respects creativity and continuously faces the challenge of pursuing innovations.”
Nigo launched his first project in the area of streetwear in the 90s and is considered one of the pioneers of the scene. In 2010 he founded the Human Made brand. He has held his position as Kenzo creative chief since September 2010. Most recently, in January he also presented a joint collection with Pharrell Williams, Creative Director for Menswear at Louis Vuitton, for the French fashion house.