Record sales and rapid growth: Cosnova confirms his in 2024
leading market position (photo)
Sulzbach (Taunus) (ots) – The Cosnova Group has the 2024 financial year
a net turnover of 954 million euros and exceptional growth
from 17 percent compared to the previous year – and thus its turnover
doubled in the past three years. The company thus confirms its
Position as one of the most dynamic and worldwide most successful beauty players
In the market. Cosnova is with his two brands Essence and Catrice in Europe
as well as in numerous markets in North and South America, Middle East, Asia and
Africa represented – and records market share profits in all regions.
Particularly impressive: despite the challenging market situation, shaped by
lack of growth in the German economy, retention of buying, increasing
Competition pressure and changed consumption behavior, the company exceeds
A growth jump of 17 percent in the German home market all expectations.
This success is based on targeted investments in the brand and
Product portfolio, innovative digital and inpatient brand experiences as well as
the expansion of the e-commerce business. At the same time, be more Cosnova
Engagement in the field of sustainability.
While the “democratization of beauty” today is a popular claim
has become under beauty brands, Cosnova has been doing this mission since his
Foundation was consistently consequently over 20 years ago. With the idea of qualitative
High quality cosmetic products at attractive prices accessible to everyone
make Cosnova became the pioneer of the industry and thus also inspires in his
third corporate decade consumers worldwide: the demand for
Products of the Essence and Catrice brands, such as eye make-up, lip care,
Rouge and powder, was also unbroken in 2024. Essence performed in the process
expired financial year at a record level: in 2024 10 of the 20 belonged
Most sold -out products in the ‘decorative cosmetics’ category (eye, lip,
Complexion & nagel) at DM -drogerie Markt Germany for brand essence – based
On the sales data of the year as a whole. Also numerous products from the Catrice
-Sortment achieved very strong sales figures.
Cosnova invests in sales areas and relies on innovative digital fire
Experience
As a trendsetter in the cosmetics market, Cosnova continuously sets new standards and
Triggers social media hypes with product innovations with its target groups
out of. The switch to the spring/summer range 2024 marked this
Most successful product update of the Essence and Catrice brands in history
From Cosnova.
In order to further increase the attractiveness and relevance of his brands, invested
Cosnova 2024 in the comprehensive modernization of the sales areas. Around 25,000
Meter bargains were renewed, which is about 70 percent of the inpatient
Essence sales areas in beauty shops worldwide. This rollout is
The most extensive in the company’s history so far. The Catrice brand becomes
Also start with the modernization in 2025, which will extend by 2026
becomes.
With an exciting 360-degree fire experiences, the analog and digital reached
Brand presence in 2024 also new heights: the international “Call Me
Queen “Mascara roadshow from Essence enthusiastic in nine countries with one
Promotruck concept and a broad social media campaign. Catrice
captivated his target groups with the YouTube reality series “Own your Magic
Studio “, in which two well -known influencers challenges about theirs
The first pop-up store mastered.
Successful diversification and expansion in the Skincare market
Cosnova set his strategy of the
Portfolio diversification. With Inao Skin Care by Essence and Farm Loves
Face reacted specifically to the ongoing demand for
Skin care products. 2025 plans Cosnova, the growth in the skin care market continues
drive forward.
Strategic AI integration to strengthen innovative strength and
Customer orientation
Cosnova also sets industry standards in the digital transformation: im
Fiscal year 2024 has a comprehensive AI strategy
Implemented that the use of generative AI in all corporate areas
provides. The aim of this strategy is to support AI as support for the
To establish employees in order to be more customer -oriented and more creative in the future
to work.
With the introduction of “Cosnova GPT” in cooperation with Openaai, this established this
Companies in October 2024 a future-oriented own AI platform. Targeted
Upskilling programs enable employees to have full potential
to exploit generative AI.
Sustainability and social commitment as the core of the corporate strategy
Ecological and social responsibility also had the highest for Cosnova in 2024
Priority. The cosmetics company strengthened its commitment along the entire
Value chain – from product development to social
Engagement.
In product development, Cosnova relies on resource -saving processes and
Environmental materials. The new Essence brushes save, for example,
around 172 tons of CO2. This strategy will continue in 2025, for example by the
Use of recycled materials for the new Catrice nail polishes.
Cosnova also sets clear signs in the area of social engagement: that
Company has committed to a share of profit annually for
Donation of non -profit purposes – in 2024 it was almost four million euros. In addition
with the initiative “Cosnova Says No” actively supports the fight against
Violence to women and donated a six -figure amount for them in 2024
important mission.
Growth with responsibility and strategic course
“In 2024, Cosnova achieved a record turnover again. At the same time we have
consistently in the strategic development of our brands, ours
Portfolios and our company invested. We are perfect with it
set up to successfully meet future market requirements, “said
Javier González, founder and president of Cosnova.
“We are particularly proud of our successes in the field of sustainability and
social responsibility. They are an integral part of our mission
To make beauty accessible to everyone and have a positive impact on
to achieve our society and the environment. Our goal remains clear: we
want to continue to inspire our consumers worldwide and with Cosnova the
Go to the global number one continues, “adds Christina Oster-Daum,
Founder and President of Cosnova.
About the Cosnova Group
Cosnova Beauty has its headquarters in Germany and sells the decorative
Cosmetics brands Essence and Catrice in around 90 countries worldwide. 2024 did that
Family business achieves net sales of EUR 954 million. Cosnova is that
Sixth largest companies for “decorative cosmetics” worldwide and the second largest
according to pieces.
In parallel to the beauty area, the Cosnova Group is investing in a variety of
Companies and assets for the use of synergies in the beauty area as well
in the form of independent investments.
Cosnova has grown strongly since it was founded more than 20 years ago: around 900
Employees at various locations around the world are committed to
The company’s success story.
Press contact:
Press contact Cosnova
Eva Exner
Head of Pr & Corporate Communications
Email: mailto: [email protected]
Telephone: +49 (0) 170 3484 251
Anna Planz
Senior Pr & Corporate Communications Manager
Email: mailto: [email protected]
Telephone: +49 (0) 152 3277 6100
External press office
Klenk & Hoursch AG
Email: mailto: [email protected]
Further material: http://presseportal.de/pm/129219/5965267
OTS: Cosnova GmbH