Rodenbach Brewery in Roeselare has been unrecognizable transformed into a patch. From the ground to the top of the tower, on all walls and in corridors, breathtaking façade projections tell the history of the family, the beer, the brewery and the folk entertainment.
“We zoom in on the Wist-Je-datjes, the curiosities, the marketing. We look for the details of Rodenbach,” says Alexander Stragier of Urban Mapping, the company that is responsible for the facade projections.