The health boom is visible on store shelves.
There is a wide product scale for sports nutrition. Picture of S-Market. Oona Mynttinen
Finns invest in their health and physical activity, especially in the early part of the year. In addition to the commencement of gym memberships and courses at civic colleges, the boom is reflected in the sale of shops.
In Prisma, sales of sports nutrition will increase by 30 % in January. There is a particularly growing growth in protein powders and bars, which are sold up to 62 % more than usual. Instead, Finns buy about 30 percent less alcoholic beverages in January.
Men and women aged 16-29, and men aged 30-24, and men aged 30-29, says SOK Marketka Shop Chain Manager Sales Manager Rauna Junnila.
However, the sales peak of protein powders and bars will be halved as early as February and March and April, the sales will continue to equalize to normal.
As for the favorite flavors of Finnish sports nutrition, the statistics do not contain similar varied trends, but enduring favorites. In protein powders, Finns’ favorite flavors are chocolate and the second is vanilla, the most popular flavors in the bars are Toffee and Caramel in addition to chocolate.
– Protein bars are also used today as delicacies. New types of products, such as Dumle and Slot Protein Barns, tells us about this, says Junnila.
In addition to protein bars, the growing product group is walnut bars in energy bars.
Even in protein drinks, the most popular taste is chocolate. In addition to basic chocolate, mint-chocolate and banana chocolate are popular flavors.