The Dutch fashion brand 10days is expanding its presence in Germany. On Thursday, the company, based in Amsterdam, announced the opening of a new showroom in Munich.
As a location in the Bavarian state capital, 10days elected the Lodenfrey-Park commercial complex, in which numerous well-known fashion brands and agencies with their own showrooms are already represented. There, the Dutch label will present its current collections to the buyer in the house C11: inside.
In Germany, 10days already has showrooms in Düsseldorf, Hamburg and Berlin. The new opening in Munich is “an important milestone in the growth strategy of 10days in Germany,” said the company. The location offers “the possibility of strengthening relationships and direct communication with the customers based in the south”.
Aga Surgota, the International Sales Director of 10days, was happy about the opening. “I am enthusiastic about the possibilities that our new showroom in Munich offers,” she explained in a statement. “It enables us to be closer to our customers, to better understand their needs and to offer a more personal service.”
The showroom reflects the growth of the brand and its innovation, emphasized Surgota. “We are confident that it will be an important interface for our further success in Germany.”