Forét is pursuing a mission: deceleration in everyday life. The brand invites you to take the time to rediscover the little things in life and explore nature. With high-quality fabrics made from sustainable materials, Forét creates simple and timeless designs for everyday use, for indoors and outdoors.
origins
Forét is a Danish brand founded in 2014 by two childhood friends, Jeppe Alexander Meier and Jesper Finderup. They started with a small loan and personally queued at the post office to ship their first products to customers. The brand name is based on the French word for forest. The label quickly found success in the Nordic fashion world thanks to their stylish designs, but also because of their transparency and their mission to reconnect people with nature.
evolution
From the beginning, the brand’s aim has been to treat the environment with respect and work uncompromisingly towards a more responsible future. The products are made from durable materials in soothing and rich earth tones that are long-lasting and can be worn every day. Jesper and Jeppe believe in the durability of materials and in the durability of their designs. Their collections are also based on happy memories and have names like “I am a gardener”, “Campfire Club” or “Fish & Folk”.
Current
In its quest to combine nature and city life, Forét offers fleece jackets, knitwear, shirts, cargo pants and all the basics you need, as well as everyday items such as mugs, water bottles, coffee bottles and tote bags. The brand is available online and in selected multi-brand stores.
