In addition to money, newcomers receive other support.
All followers of the Tiktok content producer may not follow him to a new service, which may allow a living to be triggered. It is precisely this fear that the offer is intended to be removed. Adobe Stock / AOP
In the United States, authorities have been rushing and felted with Tiktok for some time.
The application was banned for a moment just before becoming President of Donald Trump. Trump removed the ban on the first day of his term. However, Trump has suggested that the ban may still be restored.
Thus, the future of Tiktok in the United States still seems uncertain.
The competing service Substack is now going to put a lot of money in the way to attract Tiktok users. Substack announced this in the updateone of the writers one is its founder Hamish McKenzie.
The update does not directly mention Tiktok. At least The Verge However, it is clear what it is all about. Engadget In turn, last summer, he estimated that Substack’s reforms were intended as an attractive to Tiktok content producers.
It is often very important for a content provider moving from one platform to another that your own livelihood is not threatened. Not all of the content creator’s followers necessarily move to a new service. Also, general visibility may be on a new platform with a trigger.
It is precisely these fears that Substack intends to alleviate according to his update. The service will distribute a total of $ 20 million to new content producers from elsewhere.
In addition to financial support itself, newcomers are also spoiled. They are given strategic and business support and they can also use the new features of the service before others.
The Verge points out that one thing Substack cannot be given to users from Tiktok, and is an original Tiktok follower. So visibility must be rebuilt in Substack, received or not support.
According to The Verge, Substack’s emphasis has not always been the same. The service is differently focused on newsletters, Twitter-style microblogs and streaming.
So it is not certain, what kind of future is supposed to have a Tiktok-friendly video content on the platform.
At the turn of the year 2023-2024, Substack was also repeatedly in the headlines because of its leadership refused Initially, from preventing newsletters distributed by the neo -Nazi service. At least part of it has visited the podcasts hosted by far -right.
At least such connections are unlikely to increase the attractiveness of Substack as an alternative to other services.