The sporting goods manufacturer Adidas wants to adapt its structures at the company headquarters in Herzogenaurach and possibly also cut some of the 5,800 employees at the location.
A company spokeswoman said figures cannot be disclosed at the moment. In Manager Magazin and other media reports, citing company insiders, there was talk of 500 jobs that could fall victim to the measures.
The spokeswoman said that strong momentum has been achieved for the brand, products and business over the past two years. “However, we have also discovered that our current corporate structures are too complex in an ever-changing world,” the spokeswoman said.
Adidas has now started to examine how the structures could be adapted to the reality of working methods. “This can have an impact on the organizational structure and the number of positions at our headquarters in Herzogenaurach,” she emphasized.
Adidas earns more operationally than expected
Adidas had published strong business figures for 2024 on a preliminary basis just the day before. Sales rose by eleven percent to around 23.7 billion euros, and Adidas also did better than expected in terms of operating profit at 1.3 billion euros.
Two years ago, former Puma boss Björn Gulden took over the reins at Adidas as CEO. The Norwegian had taken over the helm from Kasper Rorsted, who was considered unlucky at the end of his involvement in Franconia and was particularly having problems with activities on the important Chinese market. The former professional footballer Gulden had significantly improved the performance of the second largest sporting goods manufacturer in the world. (dpa)