Ongoing discount sales offer the opportunity to make bargain finds.

Stella McCartney fashion show All Over Press

From the discount sales at the beginning of the year, it’s best to buy timeless classics at a cheaper price, update products that are in constant use, or keep your eyes open for upcoming spring trends.

It is worth considering what kind of purchases you will really use, so that you avoid pointless shopping. The most important thing is to identify clothes and accessories from the crowd that you really know you will wear now and for a long time to come.

Eight choices:

Most people have to buy new jeans at some point anyway. That’s why it’s worth hunting for bargains right now at a lower price than these. The wide and relaxed model is still a fashionable choice. Now 102 e (norm. price 170 e), Gesture.

A high-quality leather bag can withstand use from season to season, and you can get one for your own shoulder at a much cheaper price. Suede bag now 118.30 e (normal price 169 e), Beck Sondergaard.

A sharp power blazer will never go out of style. The Danish brand’s version is recycled wool. Now 360.50 e (norm. price 515 e), Skall Studio.

If the underwear box needs updating: sales offer a cheaper option for purchasing them. Black lace bra with arch support now 17.99 e (normal price 24.99 e), Cube.

A high-quality woolen jacket with a timeless cut is durable and remains beautiful year after year. Now 297.50 e (norm. price 425 e), American Vintage.

An elegant and high-quality sweater is a smart investment in the cold Finnish winter, because you won’t get cold when you wear it, and it will stay beautiful for a long time if properly maintained. The cream-colored braided sweater from the Swedish brand is made of an alpaca-wool blend. Now 158 e (norm. price 315 e), I styled it.

Investing in functional winter shoes never goes to waste in these northern conditions. Oiled suede and leather upper, rubber soles, zipper and warm wool lining make these winter ankle boots practical. Now 132.90 e (norm. price 189.99 e), Gant.

Discount sales are a perfect moment to update your sportswear selection with winter training in mind: it’s even harder to head out for sports wearing new sportswear. The Swedish brand’s sage-colored training cycling shorts have a wide range of sizing up to size 6XL. 22 e (standard price 55 e), Röhnisch.

Product images: manufacturers.

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