The rapper accuses the fashion brand of using tactical means to stop him from making more money with Yeezy.
Kanye West speaks out against his former Adidas business partners in an Instagram post. These would intentionally lower the Google ranking of his website yeezy.com. So if you Google the search term “Yeezy”, the first thing you would get to is the Adidas website. The next suggestions that appear are re-seller websites, but not the address of Ye himself. He denounces this.
Despite “phenomenal work,” Ye believes he is being held back
It was not until October 2024 that the legal dispute between West and Adidas was settled through a settlement. The sports brand wanted to part ways with the rapper, producer and fashion designer (they had previously worked together on Yeezy) because Adidas did not see the US star’s anti-Semitic statements as compatible with the company. Now Ye is once again upset about the way things are handled on Instagram and claims to have done a “phenomenal job” for Adidas, which is why he now feels treated even more unfairly.
“Our partnership is complete”
His statement on social media says, among other things: “Stop, your moves are holding me back. Our partnership is complete. You are a $60 billion company that froze my accounts. Now that I’m back on my feet, I won’t stand for it.” He would feel “oppressed.” But now more than ever he wanted to do his own thing: “People wanted me to believe that I couldn’t do it alone. Yeezy is for the people, everything else got in the way.”
In his eyes, fashion designers would “use” him
He doesn’t get very specific in his Insta post, but he also has something to say against designer Jerry Lorenzo, the founder of Fear of God, who recently made a deal with Adidas. He sees his work as an imitation of his fashion shows and would find him “cringe” and “disloyal”.
Kanye West’s Instagram rant:
In general, the musician would probably always feel “used” by the fashion world, in which many would have pretended to be his friends just to gain personal advantage.