Adidas is entering the motorsport sector as an official partner of the Formula 1 team Mercedes-AMG Petronas.
The Herzogenaurach-based sportswear manufacturer will design a complete collection aimed at the entire team including drivers, mechanics and engineers, Adidas announced on Tuesday. But the fans shouldn’t miss out on the partnership either. In addition to the collections, they can also look forward to limited pieces.
“Interest in motorsport in general and in Formula 1 in particular has grown significantly. It reaches new consumers and has a big impact on sport and street culture,” said Adidas CEO Bjørn Gulden “We are very proud to announce the three stripes as the official team partner of the ‘Mercedes-AMG Petronas F1’ team – one of the most successful teams of all time – to be introduced into Formula 1. Together we share a passion for speed, innovation and performance.”
The first collection, consisting of clothing, shoes and accessories, is scheduled to be presented in February. Fans can then purchase the pieces in the Adidas and F1 team web shops as well as from selected retail partners.