Are you about to buy a new car? Then there is good news: Toyota has taken a special step to keep driving affordable and sustainable. The brand will not implement the planned BPM increase to buyers of economical models, such as hybrid, plug-in hybrid and fully electric cars.
Do not punish economical drivers
The BPM (Passenger Car and Motorcycle Tax) will be increased from January, which will significantly increase the purchase costs of new cars. These additional costs affect not only cars with high emissions but also environmentally friendly vehicles, such as hybrids. This causes frustration among many consumers who consciously choose sustainability. Toyota understands this and wants to take a step forward towards more sustainable transport together with drivers.
Under the motto You never drive a Toyota just for yourself Toyota emphasizes its commitment to motorists and their sustainable choices. The brand believes that motorists who contribute to a cleaner world should not be punished with extra costs and is therefore fully responsible for the BPM increase on plug-in hybrid and battery-electric models. These are the Toyota C-HR, RAV4, Prius and the bZ4X. But the bpm increase will not be implemented on the very economical hybrid Yaris, Yaris Cross and Corolla either.
The Toyota C-HR Plug-in hybrid
Rewarding sustainability
Toyota has always played a progressive role in sustainable mobility. From the introduction of hybrid technology in 1997 to fully electric models, the Japanese brand proves time and time again that innovation can go hand in hand with environmental friendliness and driving pleasure. With this new step, Toyota once again shows that it looks beyond just sales figures: it is about making a difference together.
Whether it concerns, for example, the Yaris Cross and Corolla Hybrid, the RAV4 Plug-in Hybrid or the battery-electric bZ4X; They are all models with which you can make your own life – and that of others – a little better.
“Our customers make conscious choices for the future and we want to support that,” says Guido Roozekrans of Toyota. “By not taking over the BPM increase, we are giving something back and making sustainable mobility more accessible.”
Positive signal
In a period when car costs often rise, Toyota sends a positive signal by sparing consumers. Whether you choose hybrid, plug-in hybrid or fully electric, Toyota keeps sustainable mobility accessible.
Toyota does not believe in one route on the road to emission-free mobility, but is working on various solutions: the so-called multi-path approach. No customer is forgotten and, in addition to battery-electric and hydrogen-electric solutions, we are also working on the next generation of hybrid and plug-in hybrid models. Would you like to know more about economical driving? Visit a Toyota dealer near you or visit Toyota website.