EXCLUSIVE Undercover in Vlaamse keukenverkoop. “When you want to have a good quality food, you can let it go away”

Valse kortingen, fake reviews of concurrent black maken: these bits are de concurrentiestrijd in de Vlaamse keukenverkoop. Wij doken onder bij de three largest Vlaamse Keukenbouwers, Dovy Keukens, Keukens De Abdij and DSM Keukens, went mystery shopping and spoke with some (ex-)verkopers. We say good things and correct shipping, we also have a lot of goods that can cost a lot of money. “I don’t know how to tell my workers what they’ve done,” replied Keukenbouwer.

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