Bugatti is taking over the Florentine Rivoire Caffè during the upcoming Pitti Uomo.
The Herford clothing supplier is redesigning the coffee house on the Piazza della Signoria from January 13th to 15th, Bugatti announced on Friday. From branded tableware and pillows with brand DNA to the individually curated menu, everything is Bugatti-inspired.
In addition to the regular daily business, various events will take place at Rivoire Caffè during the 107th edition of the men’s fashion fair, including a breakfast with influencer Stefano Zarrella and an aperitivo with a DJ.
“Our goal was to create a small Bugatti world – a place where you can interact outside of the trade fair and experience our values up close,” explains Bugatti CBO Florian Wortmann. “Several days offer a great platform to enable intensive encounters and sustainable exchange.”
In addition to the location, the brand is also represented with a stand at Pitti Uomo – Padiglione Centrale, Piano Inferiore, N/3-5 O/5-7.