That the pancake package for employees of the UMC Utrecht would generate a lot of recognition among our readers, yes, we had also thought about that in the editorial office. But the story about the Christmas package for hospital employees in Utrecht provoked an extremely large number of reactions. How come? And why is the UMC’s move actually very smart? We spoke to a consumer psychologist. “The interesting thing is that we don’t know that we would rather be surprised.”
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Pancake set for UMC Utrecht employees could perhaps be the ‘perfect Christmas gift’
