Fjällräven Germany GmbH has moved its headquarters from Vierkirchen to Munich, around 40 kilometers away.
The move to Isartorplatz 8-10 in Munich marks a significant step in the strategic development of the German organization, the Swedish outdoor brand announced on Wednesday. This is intended to strengthen proximity to customers and further expand the brand in Germany.
“This move is more than just a change of location,” said Dean Polic, Managing Director of Fjällräven Germany. “It symbolizes Fjällräven’s commitment to further strengthening the brand in Germany and positioning ourselves close to our customers and their needs.
In addition to the new location of the company headquarters, Fjällräven Germany is also centralizing the showrooms. After the closures in Eschborn and Schkeuditz, which took place in 2021 and 2023 respectively, and new showrooms were opened in Hamburg and Munich, Fjällräven will also be separating from the areas in Sindelfingen and Neuss next year. These are to be brought together in the Mainhausen order center of the Sport 2000 group.
“By realigning our showroom network, we are laying the foundation for a strong and future-oriented brand presence,” continued Polic. “Bundling our forces at strategically important locations ensures that we can best serve the needs of our partners and customers and intensify collaboration with strategically important stakeholders. We are convinced that this measure will contribute to our shared success in the long term.”
