The J.Crew Group appoints Julia Collier as head of marketing for the J.Crew brand.
Collier will begin her new role as chief marketing officer at the U.S. apparel retailer on Jan. 6, reporting directly to Libby Wadle, chief executive officer of J.Crew Group, J.Crew Group said Thursday. She will lead J.Crew’s marketing team and be responsible for brand marketing and creation. To this end, she will be active in the New York office.
“J.Crew’s focus on cultivating close customer relationships and creating unforgettable moments has helped sustain our brand and attract some of the most creative and innovative minds in the fashion and retail industries,” said Wadle. “In Julia, we have found an outstanding marketing leader who brings an ideal combination of brand building expertise, industry knowledge and passion for culturally relevant marketing strategies that will drive even greater engagement. Her diverse background, proven leadership skills and forward-thinking approach will be a valuable addition to our team as we continue our growth trajectory.”
Collier was previously senior vice president of marketing at US lingerie supplier Skims, where she led brand marketing and creative.