The US clothing retailer Abercrombie & Fitch is expanding into India.
The group is entering the market through a multi-year franchise partnership with Myntra Jabong India Private, Ltd., Abercrombie & Fitch said. The Myntra subsidiary Myntra Jabong is intended to expand the presence of the Abercrombie & Fitch and Hollister brands in India. This includes brick-and-mortar retail stores, regional e-commerce sites and digital brand storefronts operated by a network of licensed and independent third-party providers. Myntra Jabong is described as one of the leading players in the Indian fashion and lifestyle space and is therefore ideally positioned to support the brands’ growth.
“Being close to our customers and keeping them central to everything we do has been the foundation of our transformation and the key to our success over the last few years,” said Fran Horowitz, Chief Executive Officer of Abercrombie & Fitch. “With Myntra Jabong we have one “We have found a like-minded partner whose expertise and skills will enable us to enter the Indian market with the same strategies.”
Abercrombie & Fitch Co. operates more than 750 stores in North America, Europe, Asia and the Middle East as well as the brands’ own online shops.
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