Flow magazine has a new publisher and is working on new plans. Such as an English version, which is now available in bookstores in 20 countries. There are also events and training courses and the brand is working on a digital strategy. Good news is that Flow won a prestigious professional award this month: De Mercurs for the Best Editorial Team of the year. How do you run such a successful media brand, both within and beyond the border? We discuss this in this podcast in conversation with Irene Smit, creator and editor-in-chief of Flow.
In this podcast Irene Smit talks about the English-language editions of Flow, which were distributed in 20 countries in mid-November. The magazine is the best-selling magazine in America at Barnes & Nobles. And that bodes well for Flow’s international ambitions. Irene Smit says that the theme of Flow – creativity and relaxation – also appeals to many people outside the border. International expansion is an important element in the growth of the media brand.
Flow is licensed in Germany and France and has an English version made in the Netherlands and distributed to 20 countries. The new publisher, Roularta, has its own printing company in Belgium, where both the Dutch and English Flow are produced. Smit explains that the move of Flow from DPG Media to Roularta has many advantages. Collaboration with other magazines within Roularta, such as Happinez and Psychologie Magazine, also has many advantages, Smit explains. The brands are now working together on a new digital strategy.
Listen to the entire conversation with Irene Smit about Flow’s international growth via the link above. Or subscribe via Spotify on the Bladendokter podcast and don’t miss an episode.