The US fashion and media group Authentic Brands Group LLC (ABG) is expanding the product range of its Reebok brand. On Thursday, the company announced that it had awarded the label’s eyewear license to British eyewear manufacturer Mondottica Limited.
As part of the partnership, the Mondottica Group will develop, produce and distribute Reebok brand eyeglass frames and sunglasses for women, men and children. The debut collection was presented back in February at the MIDO trade fair in Milan. In the future, it will be offered worldwide in selected department stores, specialist retailers and online.
The Mondottica Group was able to further expand its licensed brand portfolio with the agreement that has now been announced. The group is already an eyewear partner of well-known fashion labels such as Anna Sui, Cath Kidston, Christian Lacroix, Hackett London, Joules, Karen Millen, Maje, Pepe Jeans, Sandro, Scotch & Soda, United Colors of Benetton and Vivienne Westwood.