TOSpring is coming and the Beauty Agenda for March 2024 smells of flowers and floral noteslike those that will be presented to Esxence, artistic perfumery fair in Milan from 6 to 9 March. Milan also hosts the first Longevity Summit, from 14 to 27 March, with a Filorga beauty partner. And again, for March 8th, Avon will offer free beauty consultations and a beauty case in support of the gender struggle. All the news in the beauty agenda for March 2024.
The beauty agenda for March 2024
6-9 March: Esxence, the perfumery art fair, returns
The theme of the fourteenth edition of Esxence will be Metamorphosis, the metamorphosis from matter to perfume and the evolution of the fragrance itself over time. During the four days, from 6 to 9 March, you can discover them the news of national and international perfumery brands and get to know noses and creators. Furthermore, you will have the opportunity to participate in workshops, meetings and olfactory journeys open to the public for the entire duration of the fair.
In parallel will also be held Experience Lab. Now in its fourth edition, this event aims to give visibility to niche brands in the sector by putting them in contact with operators and the general public. Having become a reference event for beauty research, Experience Lab is the first Italian event for those interested in products other than the mass market and the most well-known brands, attentive to the concept and innovative contents.
Esxence is held at the Allianz MiCo Milano Convention Centre, Gate 5 – Hall 4, Viale Scarampo. The opening to the public is scheduled for Saturday 9 March, from 10am to 4.30pm after registering on the site.
March 14-27, arrives Milan Longevity Summitwith partners Filorga
From 14 to 27 March, Milan hosts the first Milan Logevity Summit, themed “Science and Myths in the race for Longevity”: with the patronage of the Municipality, the event will bring sixty of the most well-known and established scholars from all over the world to the Lombardy capital, who will exhibit their most cutting-edge research to slow down the aging process with a view to a longer life and in good psychophysical health, addressing the topic at 360 degrees. To name a name, there will be David Sinclair, Professor of the Department of Genetics and President of the Academy for Health & Lifespan Research, who has revolutionized the understanding of the mechanisms of aging.
Beauty partner of the event Filorga, selected as the only cosmetic partner of the event. Appointment, in particular, at the talk “Experiencing Longevity, from the confines of Science to everyday life” which will be held on March 25th: organized by the SoLongevity Foundation inside the Franco Parenti Theatre, the summit will delve deeper all the new frontiers of longevity and how this will affect life in the future, both in cities but also in work and medicine.
DSince 1978, the year of its foundation, the Filorga brand has always had its objective offer products based on active ingredients with a revitalizing action to globally improve the quality of the skin in the medium and long term. The brand has indeed The theme of skin longevity has always been placed at the center of attentionthe central theme of the summit.
6-10 March, Avon’s traveling beauty track
From 6 to 10 March the Avon beauty track will be around the streets of Milan: the company, world leader in the direct sales channel of cosmetic products, in fact, it invites you to a moment of pure well-being, a beauty break during the day.
Inside the pink van it will be possible receive a free and personalized consultation on your skin, as well as a make-up and face yoga session. The appointment is scheduled for 6 and 7 March from 10am to 7pm in Via Chiese, near the entrance to the Bicocca Village, while from 8 to 10 March in Piazza Alberto Burri, in the City Life neighbourhood.
…and a special clutch bag for International Women’s Day
Since 1866, the year of its foundation, the Avon brand has always been on the side of women, not only because it was the first company to create work for women, but also thanks to initiatives aimed at supporting them. And on the occasion of International Women’s Day and the publication of the annual Avon Gender Gap Global Report promoted by the company, Avon has decided to support a sales campaign in support of the fight against gender violence.
An initiative that Avon has been carrying out since 2004. Since then the brand donated 91 million dollars to the cause, concretely helping 15 million women and girls. A support that is also necessary based on the latest data collected by the company report: one woman in three does not feel free to make her own financial decisions without first consulting her male partner; 77% of the women interviewed would like to open a self-employed business but 53% of them encounter resistance in the social and economic sphere. 72% do not feel safe walking alone in the street at night, 55% do not feel safe taking a taxi alone43% perceive insecurity on public transport.
For 2024, the brand has thought of a beauty set composed of a clutch bag inspired by female pride with the brand new lipstick inside Hydramatic Shine in the burgundy shade, a color that has always indicated self-esteem and nobility of soul. For each set sold, Avon will donate 5 euros to works and projects against gender violence, including Telefono Rosa and 1Caffè Onlus.
The beauty set designed by Avon to support the fight against gender violence
Fornasetti presents the first Extrait de Parfum collection
Dreamlike and visionary always, Fornasetti signs three extrait de parfum for the first time, olfactory visions of dreams and other worlds. Behind the creations is Paolo Terenzi’s nose, which he used extracts of natural origin from sustainable realities. In fact, one was selected small network of growers spread all over the world in order to obtain essences with maximum respect for the environment.
Inside octagonal shaped bottleswith a convex surface to simulate the effect of a magnifying glass, are kept THEimagination, Forbidden Fruit and Secret Garden. In balance between contemporaneity and tradition, the first fragrance is the meeting between lavender, geranium, juniper berries and warm vanilla. Forbidden fruit it is instead a dive into Mediterranean citrus fruits, among floral notes of tuberose, jasmine and ylang-ylang. In the end Secret Gardena bouquet of flowers and undergrowth created with notes of blackcurrant and wild blackberry, carnation and geranium.
The unique detail? Each bottle is decorated with three variations by the “Fornasettiana” Lina Cavalieriicon of the famous artist and source of inspiration for his Theme and Variations.
Antoine Barrois fragrances arrive in Italy, with Campomarzio70
Eclectic, refined, elegant like him: they arrive in Italy, distributed Campomarzio70 (the Milanese boutique is in Via Brera, 2/a) the designer fragrances Marc-Antoine Barrois. Fashion designer, son of a family of textile producers in northern France, since 2009 Antoine has discovered his first love in couture. The idea of combining his creations of tailored suits, tuxedos, coats and cloaks for men with fragrances also came as a natural complement of style.
A lucky meeting, the one with the brilliant perfumer Quentin Bisch (and the Givaudan Laboratories), started the project: the goal? Offer some couture, taylored and unique trails like his high fashion pieces. In 2016, «after thousands of tests, I am a perfectionist», he tells us, the first perfume was born, B683: «It’s my little world: do you remember that Antoine de Saint-Exupéry’s Little Prince lives on asteroid B612? Here, my B683 tries to enclose my love for creativity, in an invitation to explore it.” The notes? B683: black pepper, saffron, chili pepper, a heart of violet, musk, cistus, on a trail of sandalwood, patchouli, ambroxan.
Then it was the turn of Ganymede (an “olfactory compass” between mandarin and violet), Encelade (volcanic lava bubbling in the jungle), and a collection of precious Extraits. All eco-oriented: the boxes do not contain plastic, UV filters, they are rechargeable, 100% made in France. A luxury to be discovered.
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