Kim Kardashian think about everything. And when it comes to your brand, Skims, the creativity of the entrepreneur reaches very high peaks of creativity. The case of the new campaign Skims for Valentine’s Day 2024which celebrates the latest lingerie collection created with the help of the singer and friend Lana Del Rey.
The strange star couple is thinking big for Valentine’s Day, with a section dedicated on the underwear site exclusively to those looking for the perfect gift to amaze your beloved. And to get her attention, he undresses the American singer-songwriter and turns her into one sensual pin-up.
Lana Del Rey’s campaign for Skims 2024
The clothes chosen are more than congenial to Del Rey’s aesthetic. Old Hollywood styleposes for the lens of the British photographer Nadia Lee Cohen in satin and lace robes in pastel tones with a high sugar content, framed by her beloved ones flower crowns – impossible not to think of the music video of Born to die (2011). Other shots see her emerging from a gigantic one heart shaped box of chocolates.
Inevitable, bows in the hair and long satin gloves combined with the Skims proposals for Valentine’s Day 2024, to raise the bar of seduction. Among other elements of the setting at the limits of kitsch: fluffy boudoir blankets, white kittens, corpse wedding veils that look like they came from the set of Ultraviolence (2014).
A co-lab to be… savored
A campaign, but also a collection created together specifically for Valentine’s Day 2024. The Skims pieces worn and designed by Lana Del Rey not to be missed, among the 29 proposals? THE body shaping which rewrite the concept of seduction, and make you feel at ease on any occasion – without failing in the main mission, which is to leave your partner speechless.
And among the unmissable gift ideas created for the exclusive capsule collection by the duo, available from January 23rd in stores and online, it’s impossible not to notice the bra and candy thong Candyall to… taste.
The Candy bra and thong by Smiks for Valentine’s Day 2024 (Photo: Skims).
Lana Del Rey and fashion. Looking forward to the next steps
A sexy and unusual gift, which lasts for a night. Although the link between Lana Del Rey and the fashion world is long-standing – just think of when she was always in the front row at Alessandro Michele’s fashion shows for Gucci. What is clear is that the singer, in choosing her fashionable collaborations, chooses to never deviate too much from her aesthetics and personality. Meanwhile, she is competing at the Grammy’s with three nominations for her latest album Did You Know That There’s A Tunnel Under Ocean Blvd and is also preparing to land with a concert at Coachella 2024 this spring and to I-DAYS in Milan in June.
The next fashionable step? It is not known. In the meantime, let’s be satisfied with this little one taste of style…
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