QWhat beauty trends can we expect for 2024? After the previews from Pinterest, the Internet also has its say, in the wake of research and trends: for example, on color pink, given again as a trendsetter nuance for next year, together with all the shades of blue. And then accessorised heads, in particular with bows, ribbons and make-up with a Nineties aesthetic. Here they are all.
Five beauty trends to expect in 2024
1. Pink that turns red and turns pink again
In 2023 pink won. Thanks to the support of the most famous doll in the world, Barbie, with the film of the same name at the cinema, the so-called “Barbiecore” trend has conquered everyone. In 2024 this trend will continue but transform; The pink will become more intense, until it reaches shades of red.
Not only on the nails and lips, but also on the look, with ordusty eyeshadows in intense shades of red and “fiery”, futuristic eyeliners. Thus the romanticism of pink becomes bold, contemporary, indeed, futuristic.
2. Nude skin, Nineties Nostalgia
Leather is and will remain the absolute protagonist. The nude look has now definitively conquered make-up and also dominates the catwalks in many fashion shows.
One of the trends will be finding the best beauty allies with which to achieve it, because it is essential to choose the perfect base, which gives the idea of skin without make-up although sublimated and uniform. A bet? They will return BB Creamin now infinite natural and melting shades.
3. Clean and more economical skincare
The world of beauty is becoming increasingly cleaner, it is a consolidated and rapidly evolving trend. A segment, this of clean cosmetics that is attentive to the environment (as well as to the skin), which only on American market grew by 10% in 2022, as reported by Export USA; a trend that was not only confirmed this year but will also continue into 2024.
Not by chance, more and more brands are exploiting biotechnology to produce cosmetics with natural or 100% organic ingredients, so as to ensure the lowest possible impact on the planet.
A trend that in social jargon is already circulating at the ahstah “skintellectualism”, which indicates the growing attention to the choice of skincare by evaluating formulations, ingredients, but also the ethics of the brand. Spend well: hence the hashtags #budgetbeauty or #beautydupes, which indicate an increasingly attentive cosmetic market also to your wallet, without sacrificing quality.
4. Aquatic finishes for “mermaid” make-up and hair
Iridescence, luminescence, glowy effects on shades that make up that they range from blue to light blue, from aqua green to lilac. And the “mermaid beauty” trend which takes inspiration from the underwater world and the mythological figure of mermaids.
The beauty previews for 2024: from the left, a pink glow makeup via @patrikta IG, in the center Sarah Jessica Parker, on the right Gigi Hadid.
A trend also seen on the catwalk, especially those in London, who have often chosen Wet effect make up for eyes and skin. Trend that also involved hair, with wet look, sleek and ultra sleek hair, with an almost vinyl effect. Sure trend for next summer.
5. Bows and ribbons in your hair
Regency atmospheres, à la Jane Austen: a taste for f will return next yearbows, bows, ribbons and ribbons to decorate the hair.
Whether it’s the classic half-tail held in place by a bow or ribbon woven inside one or more braids, the trend of hairstyle decoration is cute enough to recall atmospheres of times gone by and give an extra twist to the “usual” tail. In short, she looks back to find future inspiration.
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