Everyone in their house decides what they should do and what they should not do. How he should do it and with whom he should do it. And period. It is evident that the communication policy of the Barça It is especially aimed at maintaining and enhancing the personality of Joan Laportaits president, motivating the culé audience and, of course, the 30,184 members who voted for the presidentprotagonist both when he congratulates Rafa Marquez, like when grotesquely celebrates the club’s 124th anniversary on a whirlwind trip to Dubai.
Perhaps for that reason, as Laporta himself demonstrated in the last members’ meeting (“I agree that we should support the ‘youtubers’ more, because they love Barça, it is a new type of journalism and, the truth is, some They amuse me because they are very witty”), the president and the club’s populous communication department find the so-called alternative media much more amused than the traditional ones, possibly because those live more from shows, entertainment and spectacle than from information and criticism and, of course, because they are much easier to please.
I veto TV-3
Lately there have been and worsened symptoms that Barça as such and, especially, the people who run its communication department, have begun to punish the bad and reward the good or docile. Last Sunday, for example, TV-3 was banned from the small interviews after the games as punishment, as a reply for having announced to its audience, it assured them that without the acidity and acrimony that the rudeness deserved, that decoration He suddenly refused to go to his channel, after having confirmed his presence seven days earlier. Barça’s tantrum was to leave them without interviews after the victory against Atlético. This Sunday, apparently, their punishment has already been lifted and they will have their small interviews after Barça-Girona.
They punish TV-3, the most important media in Catalonia, and reward a Twitch channel with the presence of the young man Fermin Lopez, whose ease of speech and reflective capacity, the truth is, is not the most conducive to speaking on behalf of the culé locker room. And, of course, the boy, who lives in a cloud, acknowledged that “we ignore the press because a lot of nonsense is said.”
Do not read press
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It is evident that a comment like this is far from coinciding with the discourse maintained (now hidden, silenced) by the man himself. Xavi Hernandezwhich, apparently, while the president is inventing the very funny “sociological madridismo”he instructs his footballers, alerting them that “Outside of Barça, there is a toxic circle that is not good for us”. Or so the boy Fermín López said.
The toxic circle that penetrates the minds of the Barça players, according to Xavi, and makes them play worse than worse, seems to have suddenly disappeared and the team, both against the Port as against him Athletic, has begun to raise its head and this Sunday once again has a great opportunity to get closer to the top of the League, as long as, as the young Fermín López recognizes, they continue not reading the press. Twitch can see and hear as many as they want. Those are friends, the club feeds those, you see, because they are very witty.