Gthanks to unisex perfumes, in the universe of beauty many labels have been surpassed. The terms “pour homme” and “for her” exist, but they are no longer rules: «We are witnessing a real return to the origins. On the bottles of the first perfumes it wasn’t specified whether they were for him or for her”, he comments Sara RavoCEO of Mouillettes & Co. In this segment, then, it is a good idea to look for inspiration for a beauty-oriented Christmas gift. Also nice to share.
Unisex perfumes to give as gifts at Christmas. And share
«The truth is that in the end everyone wears the perfume they prefer», continues Ravo. And, in this sense, Middle Eastern consumers seem to be light years ahead. In fact, it was the olfactory traditions of the Middle East that made the rest of the world understand how much the flowers had no gender. Just think of the rose, for example, which in Middle Eastern perfumery has always had a masculine connotation.
«Rose is an olfactory note increasingly appreciated by men for its intense and enveloping scent», he says Simone Andreoli, who dedicated the jus of to the queen of flowers Rose of Dangerous Flamencostrictly no gender. «At the heart of this unisex perfume is a Damask rose that acquires a pungent and masculine character when surrounded by woods and spices – explains the young nose -. On the head, however, it appears more feminine and cheeky because it is sweetened by touches of dates and dried fruit.”
The other transversal notes of no gender perfumes
“In the past gender diversity in perfumery had been dictated by marketing logic and from those of self-service – says Sara Ravo of Mouillettes & Co -. Today, however, something is changing.”
It was artistic perfumery that definitively cleared unisex perfumes and no gender perfumes. After all there are many olfactory notes that are transversal to both sexes. Just think of the woody ones: important and structured in the perfumes for him, bright and modern, together with narcotic fruits and flowers, in the compositions for her.
In unisex fragrances there are also various gourmand scents. Praline, cotton candy and chocolate appeal to men and women alike. As well as vanilla which, thanks to its vanillin, activates pheromones and consequently the production of oxytocin, also called‘hormone of‘Love. The fragrances that contain it? Practically all those launched this year, women’s, men’s and unisex: from Loubihorse Of Christian Louboutin to Burberry Goddess passing through Mystical Of Furla, Prada Paradoxe Intense, Vanille de Tahiti Of Perris Monte Carlo And Solaris Of Penghaligon’s. But the list could go on almost endlessly.
The most famous unisex perfumes of all time
Progenitor of all commercial unisex perfumes was CK One Of Clavin Klein which, launched in 1994 as first jus to sharestarted a real revolution.
The same path was then followed by brands such as Tom Ford And Jo Malone. Today too YSL launched a fluid perfume: it’s called Myslf And although it refers to all the codes of men’s perfumery, it promises to also please the female public because fresh, vibrant and sensual with bergamot and patchouli.
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