What’s more natural than wood? The new collection of the Munich wooden shoe label SOFTCLOX shows a wide variety of clogs and clog types made of the sustainable natural material in the coming season. Closed-toed and comfortable, what was once a slipper is now cool, street-ready and a recognized fashion accessory. With more than 30 variants on different heel heights and with casual nails, floral appliqués and buckles, the models are ideal companions for a casual look. “The clog will continue to assert itself and also become visible on the street. It goes without saying that we bring our expertise to bear here,” says Cristina Mühle, Managing Director at SOFTCLOX, describing the continuation of the trend, which began this summer.
The second part of the collection, on the other hand, plays with colors and brings mood and visual highlights to your feet. Slides and mules come in bright purple, green, red and orange to match midsummer. Color as an expression of optimism is finally no longer an obstacle for shoes and allows edgy combinations with current fashion.
The European market leader in flexible wooden shoes shows its new collection from 29.8. until August 31, 2021 on the Gallery Shoes in Düsseldorf, at regional order events and in various showrooms in Düsseldorf, Stuttgart, Munich and one new, own B2B platform.
About SOFTCLOX
SOFTCLOX is the market leader among wooden shoe manufacturers in Europe and sells more than 100,000 pairs of shoes in 18 countries every year. The company was founded in 2006 by three industry professionals who were friends, led by the owner Cristina Mühle. Their vision was to develop a shoe that combines innovative design with the positive wearing properties of wood: The rigid and heavy wooden sole of classic wooden clogs was replaced by a highly flexible and light version made of poplar wood. The sole is the trademark of SOFTCLOX. The Munich-based company follows a corporate structure based on partnership, relies on elaborate manual work, high-quality materials and sustainable and responsible production – exclusively in Europe.
