Which luxury goods have been searched for most since the beginning of 2023? A study examined this question to determine consumers’ most popular brands and items.
Luxury is attractive, encourages dreams and symbolizes achievement and success in the minds of many people. Regardless of whether they can afford luxury items or not, internet users spend time discovering luxury brands, trends and new arrivals.
Watch Pilot experts analyzed Google search data for some of the world’s best-known luxury goods to reveal the most searched jewelry, watch, car and luxury handbag brands for 2023.
The most searched luxury brand in the world is none other than the French luxury fashion house Louis Vuitton with 118 million searches per year. The reason for this could be the rich heritage, timeless pieces and collaborations that combine luxury with streetwear. Over the years, Louis Vuitton has found a recipe to retain the loyalty of its luxury customers while attracting a new, younger and more urban audience. This strategy appears to be working well despite a slowdown in sales this year. The Italian brand Gucci, part of the Kering group, ranks second among the most searched brands in the world with 66.9 million searches per year. Dior ranks third with 52.9 million searches per year, followed by Chanel with 41.2 million searches.
These countries are the most frequently searched for designer labels
Luxury brands are the most searched for in Luxembourg, with over 494,000 searches per year. The most searched designer brand in Luxembourg is Louis Vuitton with over 117,000 searches. France is the second most searched country for designer brands, with over 66,600 searches per 100,000 inhabitants.
Among the most searched items online is the most searched piece of jewelry in the world: the famous Van Cleef & Arpels bracelet, with 4.9 million searches in 2023 alone. The most searched handbag in the world is the Dior saddle bag with 2.6 million searches .
This translated article previously appeared on FashionUnited.fr