Although the meteorology, which understands nothing about seasons or fashions, anticipates the arrival of El Niño, with its long-awaited rains, and gives us a spring where we have not yet been able to take off our coats; the truth of the calendar predicts the arrival of summer and the characteristic wardrobe change.
Special season for local fashion, where despite the crisis -almost a registered trademark of the market- and the shortage of essential supplies, it has managed to reinvent itself with ultra-varied proposals. A wise move, where the attempt is no longer to please all tastes, but rather to target one’s own niche to build loyalty. Reaching that audience that shows that, beyond fashions and mandates, it has its own style, needs and choices. A way of dressing that no longer depends on critics or designers. Nor of the influencersrecently reviled by Carolina Herrera as “dressed according to the brand and the occasion”, who seem to have lost the purity that characterized their looks, so followed on the networks.
The decision of what to wear follows the trend but is personalized, without respecting an established path. He walks from the designer to the brand store and the small entrepreneur inside who shows his creations on Instagram. And, like most trends have become more ephemeral and less universal Due to the constant rotation of products, the street is no longer crowded.
The sample of this potpourri of styles was present in the main fashion show weeks: Argentina Fashion Week, DesignersBA, Bafweek and the newest, Haute Couture Week. Along with the campaigns of prominent labels and brands, they showed a variety of proposals, of which they gave a preview on catwalks set up in the most exotic locations.
What was seen in them fluctuates between the most experimental avant-garde and the return of vintage from the nineties. Or it goes from the thunderous brilliance of haute couture to the claim of silent luxury. From neon to pastels and from oversized tailoring to the metallic “disco” style. For all tastes, like in a pharmacy. “This is a reflection of the trend that points to diversity, which goes towards inclusion and the variety of styles that both young people and adults follow. Today’s fashion is eclectic, ranging from urban to elegant to festive and offering timeless options. In short, there are proposals for all tastes and a more diverse and inclusive fashion, without fixed parameters, for both men and women,” confirms Guillermo Azar, director and general producer of DesignersBA.
But although freedom and maturity gain ground when it comes to choosing what we want to wear, what happens at the top of the fashion hierarchy falls on the rest of us as an invisible but inevitable suggestion. The trend, what is used, what is worn, is always there.
Fashion for night and day
Far from the “mainstream”, but without losing pace, haute couture is still alive, in a world that has recovered ceremonies and celebrations, after the confinement. “Haute Couture is not only related to luxury and ostentation; It is an art form in which ideas and emotions can be expressed, through unique garments made with great precision,” defined Elina Costantini, alma mater of SAC (Haute Couture Week). A preponderance of craftsmanship and a commitment to “more is more”, as the opposite of these dark times.
According to the designer Gabriel Lage, the international catwalks highlight this extreme revival of artisanal work and the almost collectible piece. “Taffeta or shantung coats for cool nights. Embroidered and openwork vests as if they were made of macramé, stones, feathers and accessories. The lengths are midi and ankle length because the shoe is the protagonist. Wide skirts coexist with oxford pants. Craftsmanship even in a taping job and, why not, a piece of mixed leather.”
During the day the brightness fades and the nocturnal luxury loses its stridency. “Abuse and good use of silent luxury. White, light blue, grey, oyster and beige will invade your wardrobe, without boring you. The new tailoring shines with the oversized suit in the tone that corresponds to you. A linen dress, a maxi shirt in the best tone of your skin, light blue or wasabi green, and a knitted garment. A super huge raffia bag and on the feet, super flats, jute platforms and flip flops,” producer and fashion advisor Fabián Medina Flores summarizes for the summer look.
From this combo of proposals, some predominant ideas emerge that are imposed for this spring-summer and detailed by Teresa Napolillo, fashion editor of Marie Claire magazine. Here are the clothes and styles that will be used the most.
-Metallic. The futuristic touch of metal is present in the latest collections. Fundamentally, silver, and also colors such as magenta, violet and gold, are trending.
-Body. It is the infallible summer basic that joins the trend of wearing visible lingerie.
-Cut-out. This trend has been present in recent seasons. These are openings that unify with the skin. Dresses, T-shirts, skirts, and even knitted sweaters are the main pieces that show cutouts.
–The overalls. This one-piece, an icon of the ’90s, is versatile and timeless par excellence. This is due, in large part, to the comfort it offers. -Midi length. Between the knee and the ankle, this trend has grown in recent years and this summer it will be seen more than ever.
-Colors. Blues, yellow, white and lime green. Although oranges and reds are surely also abundant: color returns with everything.
-Blazer. It is the star garment. Also in a shorter version, above the waist. And they are accompanied by tailored shorts.
-Accessories. The shoulder bags are gone but the small purses remain. Flatter sandals, fairly low heels and no platforms.
Above all, a lot of freedom to choose what looks good, what flatters and what is comfortable. It’s summer, time to relax in every way, time to escape the pressures.
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