DFS Group, a subsidiary of luxury conglomerate LVMH, is planning a massive shopping and entertainment complex on China’s duty-free island of Hainan, Bloomberg news agency reports.
The 128,000 square meter project, scheduled to open in 2026, will house over 1,000 luxury brands, including LVMH brands.
In addition to shopping, the complex will also offer accommodation, dining and entertainment options. This expansion marks DFS’s first physical presence in mainland China and complements its existing twelve stores in Hong Kong and Macau.
The move highlights the appeal of China’s affluent consumers, who are increasingly choosing luxury goods and domestic travel. The DFS complex is expected to attract 16 million visitors annually by 2030. This would make Hainan a serious competitor to established shopping destinations such as Hong Kong.
This translated post previously appeared on FashionUnited.com