TOOther than a dating app: the new frontier of encounters between strangers is the “Book Dating”, a new way to get to know each other, make friends and, who knows, maybe even fall in love thanks to books. The initiative is called “I can see it in your eyes” and was born from the collaboration between Libraccio, the largest independent chain of bookshops in Italy, and Ostello Bello, a sort of AirbnB of hostels born more than ten years ago in Milan and now present with many structures in the main Italian cities.
Virtual meetings? No, now there is Book Dating
It’s about a real book-themed speed dating where everyone wears a sticker with their name and the title of their favorite book. After the success obtained in Milan and Genoa, the format continues to tour Italy and has already scheduled new dates.
Great success and new friendships
«The initiative was born almost as a joke last May with the first stage in Milan, but received such positive feedback which we immediately replicated in Genoa, and therefore decided to bring the format throughout Italy» explains Carlotta Sanzogni, social media and PR manager of the Libraccio bookstores.
A new way to get to know each other and who knows maybe fall in love through books (Getty)
Want to meet live
“Dating apps make it easier to get in touch with each other,” he continues. but today there is still a great desire to meet live. We know that new friendships were born from the first two stages that continue to last. The enthusiasm with which the event was welcomed and its ability to involve a truly heterogeneous audience in terms of age and interests is for us concrete proof that books can be a glue for building relationships”.
What is Ostello Bello?
Beautiful hostel was born from the idea of offering everyone places to be themselves and feel at home but also and above all where to promote the exchange between people from all over the world. «We are happy to see how what already in itself serves as a crossroads of cultures, unite many people around a theme such as readingcapable of captivating like-minded souls» says Matteo Sarti, Marketing Manager of Ostello Bello.
The next steps
The next dates of the format “I can see it in your eyes” will be: in Como on August 30, in the Viale Fratelli Rosselli headquarters of Ostello Bello. In Florence on 27 September in via Faenza 56 and finally in Rome on 4 October at the Ostello Bello in Via Angelo Poliziano, 75. Participation in the event is always freeand registration is possible through Eventbrite platform and to the links available on the social profiles of Libraccio and Ostello Bello.
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